Advisor to Online Sales and Distribution Development
Alex is a retired Canadian professional ice hockey goaltender. He is a co-founder of Melanie Auld Designs, with extensive online presence and distribution in more than 100 stores including Blue Ruby Jewellery, and Nordstrom. Auld played in the National Hockey League with the Vancouver Canucks, Florida Panthers, Phoenix Coyotes, Boston Bruins, Ottawa Senators, Dallas Stars, New York Rangers and the Montreal Canadiens.
He has appeared internationally for Team Canada on three occasions in 2001, 2004 and 2006. Alex has a tremendous amount of professional playing experience with nearly 1/3 of the NHL’s teams and has been exposed to the some of the game’s greatest coaches behind the bench. His commitment to helping hungry athletes advance their careers from minor hockey to pro is completely aligned with our mission and is a natural fit.